For the next three years, Lacoste will bring its vision of tennis and fashion sport in one of the main ATP Masters 1000 and WTA 1000 tournaments, the Mutua Madrid Open.
By becoming the Official Footwear and Apparel Sponsor, Lacoste will bring its iconic vision of fashion sport and sporting excellence to this unique tournament.
This 14-day tournament, which highlights the greatest tennis players, has become a reference in the tennis world and combines creative daring with a passion for the sport.
Sharing these values, Lacoste will be signing elegant collections to dress the line judges, the ball girls and boys, ball models, the tournament staff, the volunteers and the court service.
Through two dedicated boutiques, Lacoste will offer tennis and lifestyle enthusiasts a selection of its Fashion Sport creations for an even more immersive experience, both on and off the court.
Catherine Spindler, Lacoste Deputy CEO
“I am pleased to announce this new partnership which reinforces the inextricable link between Lacoste and tennis. The sport has a unique aura that allows it to transcend sporting performance into a true lifestyle. The Mutua Madrid Open is a perfect embodiment of this evolution and stands out particularly for the way it combines daring, creativity, and performance. This flagship tournament is fully in line with Lacoste’s vision of tennis and fashion sport.”
Gerard Tsobanian, Mutua Madrid Open President and CEO
“We are thrilled to start this new journey with Lacoste. Our DNA has always been based on three pillars: youth, technology and innovation. Lacoste, an absolute reference in the world of fashion in general and sports in particular, shares with the Mutua Madrid Open the pursuit of these three goals. We are convinced that our partnership will take Lacoste and the Mutua Madrid Open to the next level.”
The Mutua Madrid Open is an ATP Masters 1000 and WTA 1000 Mandatory event which will celebrate in 2023 its 21st edition in Madrid.